THE
meaning
of
LOVE’S

Love’s is the perfect way to express your individuality and make a personal statement about how you feel and what you want out of life.

Inspired by the women’s movement of the 1960s and a fresh new outlook on love, the original Love Cosmetics brand (1969) broke new ground by encouraging women to be “free, open, and honest” and empowered them to make their own choices and choose their own path.

The power of Love’s is enduring, and the same inspiration that encouraged women to carve their own path to happiness and success lies at the heart of everything for which the Eau So Love’s Collection stands.

theCREST
Inspired by the locket Napoleon gave to his one true love, Josephine, the Love’s Crest represents the idea that the unpredictable nature of life is best tamed with a confidence and optimism that only comes from the heart.
the color
Cast in Crescent Gold the crest’s color
symbolizes the hope for great things to
happen in life.
the key
Truth and Trust are but two
of the keys to finding love.
the heart
Perfectly symmetrical, the
Love’s heart represents
peace and harmony
which is achieved through
balance in life.
the flora
The flowers represent thoughts and feelings that are sometimes difficult to express. Flowers can open our hearts to the vulnerable tenderness that so desires expression.
thePACKAGING
The Love’s bottle embodies the concept that everything good comes from within, and that when we look beneath the surface we find true beauty and meaning.
the horizon
The curve of the Love’s cap represents the horizon, which stretches into infinity, and symbolizes the potential that lies ahead, but is still unseen.
the source
The Love’s crest represents the source of unconditional love. It was inspired by the locket Napoleon gave to his one true love, Josephine, and is cast in Crescent Gold which symbolizes the hope for great things to happen in life.
the power
Inspired by beautiful and rare gem stones, the Love’s color scheme represents the strength and power that comes from within: Gem stones like Imperial Topaz, Garnet, Amethyst, Aquamarine, Blue Cobalt, and Pink Tourmaline serve as the initial inspiration.
the future
The gradient represents the transition from the past to the future. The past is clear while the future is opaque. Progress moves from the bottom to the top, a symbol that the future will improve and become more vibrant.